Liz Martin2 min readIs marketing really needed for small businesses?I love free-form research. It allows me to follow my curiosities to learn more and go deeper than when I stick to the prescribed plan....
Liz Martin2 min readHelp! I’m not a marketer, where do I start?My guess is people don’t pay you to be great at branding and marketing, just like people don’t pay me to be great at fixing cars. But you...
Liz Martin3 min readWelcome to Moonwater Consulting!Over the years, you’ve likely heard several famous quotes about branding from successful entrepreneurs, poets, or experts. A lot of talk...