Help! I’m not a marketer, where do I start?

My guess is people don’t pay you to be great at branding and marketing, just like people don’t pay me to be great at fixing cars. But you are a consumer and you are an expert in your field, which is a critical part of the equation when producing a strategic marketing plan. And, if you find the right marketing partner, your clients and customers will never know the difference. 

The first step is determining if you are ready for marketing support. Here are some preliminary questions to ask yourself so you can decide if now is the right time:

1. Can you describe your brand in 30 seconds or less?

2. Now, can you do that in a way that doesn’t include buzzwords, clearly articulates your value, and is memorable?

3. Is there another brand out there in your field that you admire and view as the gold standard?

4. Are you primarily relying on word of mouth to bring in new business?

5. What channels are you using to communicate with your current customers, as well as prospects?

6. Are you happy with the amount of customers and revenue you are bringing in currently?

7. Or do your business goals include growing larger or faster than what you are able to sustain?

8. Do you have time to collaborate with a marketing partner to ensure your brand is represented accurately and in a way that sounds like your voice?

9. Are you willing to consider new ideas to help push your business forward?

10. Do you have budget that can be allocated toward marketing support?

11. If you decide you want to move forward with marketing, do you know where to start and what you need to be successful?

These are just a few of the questions needed to better understand where you are, where you want to go, and how to get there. Finding a marketing partner who dedicates the proper time to exploring your business needs and figuring out where your brand fits into the larger landscape will be critical to developing your strategic plan. And like shoes, helmets, or therapists, finding the perfect fit is key to a successful long-term partnership. 

If you’d like to learn more about how our services might be the perfect fit for your business needs, we’d love to chat with you.